It is a busy time for sportsbooks across the nation. Caesars launched its sportsbook in Indiana last May 20. In Colorado, Fox Bet Sportsbook will start on May 26. The sportsbook is already live in Pennsylvania and New Jersey. Thus, it is now in the three most significant sports betting markets in the US.
Fox Bet is a sports betting platform formed by the partnership between The Stars Group and Fox Sports. Also, the former is a Canadian gambling firm known for PokerStars and other poker platforms. Flutter Entertainment, the owner of FanDuel, acquired The Stars Group in 2019.
Legal online sports betting launched in Colorado in May 2020. It has become one of the most attractive sports wagering markets in the nation. FanDuel and DraftKings launched their operations in the state as soon as it opened the market. Other sportsbook operators in the state include BetRivers, BetMonarch, and BetMGM.
Fox Bet Sportsbook in Colorado
Fox Bet is the latest sportsbook to operate in Colorado. Other bookie operators will follow in the next couple of months, including Circa Sports, SuperBook USA, Bet365, and William Hill. Venturing into Colorado will give Fox Bet access to the most significant states in betting handle since the Supreme Court overturned the PASPA.
Fox Bet recently named Andrew Schneider as its chief marketing officer. He was previously the senior VP of marketing for Disney Streaming Services. Also, he will report directly top CEO Robin Chhabra, according to sportsbook pay per head reviews and news reports.
Schneider was one of the key contributors to the successful launch of ESPN+ and Disney+, according to sportsbook pay per head sources. He led the launch of consumer digital products in the gaming, entertainment, and streaming media markets.
Based on sportsbook software reports, Schneider will try to make Fox Bet a leading sportsbook brand in the US. Aside from taking bets, the Fox Bet app offers the latest scores, odds updates, alerts, stats, and news from Fox Sports.