Last updated on November 10th, 2019 at 12:28 pm
Sports betting in Indiana is relatively young, having operating its second month in September. On the first month, Indiana only had brick-and-mortar sports betting available. The handle for the first month was at $35.2 million, with an adjusted gross revenue of $8.6 million. But Indiana sports betting laws are one of the more “modern” laws, allowing online sports betting in the state.
A lot of pay per head sportsbook operators have always acknowledged the large US betting market, and how it could grow to be the biggest in the world. It may not happen soon, as states are still trying to figure out how to regulate sports betting. And so far, all states have different policies on sports betting.
Indiana Sports Betting Handle
For October 2019. The total handle for sports betting is at $91.7 million, which is a 260.5% increase from the previous month. The adjust gross revenue for the month is $11.5 million. The large increase in sports betting activity can be attributed to three factors: Popularity, features, and neighboring markets.
Since its only in its second month, sports betting in Indiana is slowly gaining popularity. Just like any sportsbook PPH, any sports betting business will take a bit of time before they can see a steady and profitable revenue stream. So we should expect Indiana’s numbers to climb more in the months to come. The second reason why sports betting in Indiana has increased by a wide margin, is because this is the first month that the state has offered online sports betting. The convenience of having online sportsbooks definitely is a factor here. There are a lot more benefits to having online sportsbooks, and pay per head reviews can explain how and why.
Lastly, even though Indiana neighboring states such as Illinois have legalized sports betting, their operations have not actually started. By being the first in the region to offer online and physical sports betting, they can also attract residents from nearby states to cross to their border and place wagers. And with sports betting in Illinois taking a while to be fully implemented, we’ll also be seeing action from outside bettors.