If your player-base remains stagnant for several months, you might want to consider hiring a conversion optimization expert. Conversion rate optimization or CRO is a process for improving the percentage of visitors to your website that converts into players.
A conversion is when a person ends up registering an account in your bookie business. It is when a visitor takes the action that you want them to make. It doesn’t mean sales. A conversion can be when someone calls you or joins a mailing list.
CRO is crucial for a bookie business if you want it to grow. However, optimizing the online sportsbook platform for the conversion is not an easy task. The best thing about CRO is that you make do with what you already have. You generate more action based on existing traffic and customers.
Conversion Optimization Strategies
Conversion rate is the easiest way to improve the bottom line of your bookie business. That’s why it is vital to optimizing it. Here are five strategies you can do today to improve your conversion rate:
1. A/B Testing – Think of it as doing scientific research. You split the traffic you get into two groups. You can test various factors, such as colors, website design, font size, headlines, and more. Find out what works with your target market.
2. Customer Value Proposition – It is the added value you provide to your players that no other sportsbook can give them.
3. Use Simple Language – When writing content, you should keep it simple. You should write for your average customer and make sure they understand what you are saying.
4. Make Visitors Take Action – Create some sense of urgency that will make visitors take action. For instance, you can offer limited-time bonuses or promos for your bookie pay per head business.
5. Eliminate Players’ Concerns – To be the best bookie, you must address all the concerns of your existing and potential players. Using the best bookie pay per head solution will make sure you have all the right tools for the job.
That ends our tutorial on conversion optimization. If you want to become a college bookie, be sure to read our bookie tutorials. They can help you succeed in the long run.