Last updated on August 21st, 2022 at 11:45 am
Online bookie software experts expect former grey market bookie operators to dominate the legal Ontario betting market. After the legalization of wagers on single games, Ontario allowed online sportsbooks to transition into the new legal market.
When endorsed by the Alcohol and Gaming Commission of Ontario and iGaming Ontario, the online sportsbooks can compete with rival organizations that oppose the internet-based grey market.
According to pay per head reviews, iGO has guaranteed monetary figures for the newly legal industry. However, the department hasn’t released any figures to the public. Nevertheless, experts estimated the market will be valued at $2.36 billion by 2023.
Former Grey Market Bookie Operators in Ontario
Bet365 is among those generally expected to profit within the Ontario market. The exclusive UK-based betting goliath’s legitimate app went live on April 4. It was the first day of legal sports betting in the province.
Last Thursday, Super Group stated that Betway online sportsbook had smoothly progressed from Ontario’s grey market to a legal one. According to pay per head services sources, Super Group says it intends to launch Spin casino in the province.
Grey market sports betting operators that submitted applications to the AGCO before April 4 got a grace period to keep working in the region while their applications were being processed. Such is the situation with BetRegal, which has a long-term deal with the Canadian Football League and the Hamilton Tiger-Cats.
Grey market operators, such as Betway, Bet365, and Bodog, will have a head start in acquiring players in the early years of the legal market. Also, experts have warned about the intense competition within the Ontario market as companies spend a lot of money on bonuses and other marketing strategies.
